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Digital Marketing Consultant
About this role
Role: Digital Marketing Consultant for Norak Technologies Ltd, based in Lagos. The role involves creating and delivering digital marketing strategies, managing the company’s presence on LinkedIn, Instagram, Facebook, X and other channels, and generating B2B leads for IT solutions. It requires collaborating with the Sales and Business Development teams to convert digital leads into opportunities.
What you would do
- Develop and implement digital marketing strategies aligned with business goals.
- Manage and grow the company’s presence on LinkedIn, Instagram, Facebook, X and other relevant channels.
- Create and manage engaging content for social media and other digital channels.
- Generate qualified leads through social media, content marketing, email marketing, LinkedIn outreach and other digital channels.
- Work with the Sales and Business Development teams to convert digital leads into opportunities.
- Monitor campaign performance using analytics tools and prepare regular reports.
What they are asking for
- Bachelor's degree or equivalent in Marketing, Communications, Business Administration, Mass Communication, or a related field.
- 2–3 years of proven digital marketing experience, preferably in IT, software, SaaS or B2B environments.
- Strong knowledge of LinkedIn and other major social platforms; experience managing professional company accounts.
- Understanding of B2B digital marketing and lead generation; LinkedIn prospecting/outreach desirable.
- Knowledge of content marketing, social media marketing, email marketing, SEO and paid digital advertising; ability to develop content explaining IT/software solutions.
- Proficiency with digital marketing analytics and reporting tools; strong written and verbal communication; research, analytical, organisational and project-management skills; ability to work independently.
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