Digital Marketing and Communications Specialist

About this role

The role is for a Digital Marketing & Communications Specialist to drive brand visibility, lead generation, and market opportunities for Romanspage across its service areas. It involves digital marketing, content creation, storytelling, social media management, events, and strategy to attract SMEs, corporates, development partners, and other stakeholders. The position requires proactively identifying opportunities, building engagement, and turning marketing activities into qualified business and partnership opportunities. The work is based in Abuja (Karmo) on a full-time basis. Romanspage provides consulting services in human resources, business development support, and learning platforms through Coursademia.

What you would do

• Generate qualified leads through social media, campaigns, email marketing, websites, events and other channels.
• Develop and execute digital marketing campaigns across service areas.
• Track marketing-generated leads and support conversion with the Business Development team.
• Identify and engage prospective clients, partners and decision-makers.
• Develop targeted campaigns for specific services and audience segments.
• Extract content from projects and activities for communications and storytelling.
• Maintain consistent brand messaging across channels.
• Create content such as posts, articles, newsletters, case studies and thought leadership pieces.
• Manage social media calendars and follower engagement across platforms.
• Plan and coordinate events and campaigns to attract participants and opportunities.

What they are asking for

• 2–3 years of experience in digital marketing, communications or related roles.
• Experience in generating leads and increasing brand visibility through digital channels.
• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business Administration, English or related field.
• Experience in consulting, SME development, HR, development sector, technology, agriculture or training is an advantage.
• Strong portfolio of content, campaigns, social media management, and marketing results.
• Basic SEO and website content management knowledge.
• Familiarity with Canva, Meta Business Suite, LinkedIn Analytics, Google Analytics, Search Console, email platforms, WordPress/CMS, social media scheduling, and CRM systems is advantageous.
• Strong writing, editing, storytelling, and content marketing abilities.
• Campaign planning, event marketing, and excellent social media management, especially LinkedIn.
• Interpersonal and stakeholder engagement skills.

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