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Digital Marketer & Website Manager
About this role
Wangarau Foods in Lagos is looking for a digitally skilled professional to handle online marketing campaigns and keep the company website updated, functional and capable of generating orders. The role covers planning and running digital campaigns, managing paid ads, updating product listings and site content, and improving online visibility. The candidate will monitor budgets, performance metrics and user journeys, coordinate with content creators, and support various messaging channels. They will also liaise with developers for technical fixes and report on campaign results with recommendations. The position targets someone with practical digital marketing or web management experience and a track record of measurable online results.
What you would do
- Plan and execute digital marketing campaigns across relevant platforms.
- Set up and manage paid advertisements on Meta and other channels.
- Monitor campaign budgets, targeting, leads, sales and return on ad spend.
- Update website pages, product listings, prices, images and promotional offers.
- Check website links, forms, checkout and ordering journeys.
- Improve search visibility through SEO and website optimisation.
- Monitor website traffic, enquiries and conversions using analytics tools.
- Coordinate with the content creator to produce campaign materials.
- Support email, WhatsApp and retargeting campaigns where appropriate.
- Report on campaign results and suggest improvements.
What they are asking for
- Relevant qualification or practical experience in Digital Marketing, Web Management or a related field.
- At least 2 years of relevant experience.
- Practical experience running paid digital campaigns.
- Experience managing a website or content management system.
- Understanding of SEO, analytics, conversion tracking and online customer journeys.
- Evidence of past campaigns, websites or measurable results.
- Strong analytical skills and ability to manage multiple deadlines.
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