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Digital Marketer
About this role
Role: Digital Marketer for AshLuxury in Lagos. You will develop and execute integrated digital marketing plans to strengthen the brand's online presence, boost customer engagement and drive revenue. You will work with marketing, e-commerce, product and customer experience teams to run campaigns across email, automation, social media, search and paid media, guided by data and brand tone.
What you would do
- Design and implement integrated digital marketing strategies aligned with business objectives.
- Conduct market research, benchmarking and trend analysis to identify growth opportunities and engagement opportunities.
- Create campaign roadmaps with audience segmentation, content calendars and channel mix.
- Plan, manage and optimise digital advertising across social media, search, display and influencer partnerships to maximise ROI.
- Lead A/B and multivariate testing on creatives, messaging and targeting, and coordinate with teams to ensure assets and landing pages align with campaigns.
- Monitor performance, generate KPI reports and provide actionable insights to leadership, coordinating with cross-functional teams to optimise assets and landing pages.
What they are asking for
- Bachelor's degree in marketing, communications, digital media, business administration or related field.
- Professional certifications and familiarity with email/CRM platforms such as Google Ads, Google Analytics, Facebook Blueprint, HubSpot or similar are advantageous.
- Strong knowledge of Google Analytics, Meta Ads, Google Ads, and audience segmentation techniques.
- 3–5 years proven digital marketing experience, preferably in retail, e-commerce or luxury fashion.
- Demonstrated track record in planning and executing digital campaigns across multiple channels (social, email, SEO, SEM, display, paid ads).
- Strong analytical skills to interpret campaign metrics and derive actionable insights.
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