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Digital Marketer
About this role
A Digital Marketer is needed to lead the online presence for Princeps Credit Systems Limited, focusing on growth through digital strategies. The role involves increasing brand visibility, generating leads, and boosting conversions across digital channels. The employer operates Credit Wallet, providing accessible loans and aims to reach customers online. The position is based in Lagos and targets someone with solid digital marketing experience, preferably in fintech.
What you would do
- Develop and execute digital marketing strategies for all products, services and the brand across online platforms
- Create and manage content for website, social media, email campaigns and other digital channels
- Optimise website and landing pages for search engines to improve organic traffic and user experience
- Manage online advertising campaigns including PPC, display ads and retargeting to drive traffic and leads
- Monitor KPIs such as website traffic, conversion rates and ROI
- Conduct market research and competitor analysis to identify trends and opportunities
- Collaborate with sales, media, design and development teams to align marketing with business goals
- Stay updated with digital marketing trends, real estate industry developments and new technologies
What they are asking for
- Bachelor's degree in Marketing, Mass Communications or related field
- Minimum of 3 years' experience in a similar role
- Proven digital marketing experience, preferably in fintech
- Strong understanding of SEO, SEM, social media, email and content marketing
- Proficiency with Google Analytics, Google Ads, Facebook Ads Manager and CRM software
- Excellent analytical skills and ability to translate data into insights
- Creative thinking, problem-solving and attention to detail
- Effective communication and ability to collaborate with diverse teams
- Results-driven with a focus on measurable outcomes and business growth
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