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Digital Marketer
About this role
Friska Farms Limited seeks a versatile digital marketer to manage marketing execution across four brands in Lagos. The role covers paid advertising, marketing automation, content, web, and analytics, with ownership across the full funnel rather than a single specialty. It is a hands-on position positioned as a potential path to Head of Marketing. The company operates in nature-centered health and wellness, with brands including Friska Herbal Teas, Prime Tea, ImiOse, and Friska Cereal.
What you would do
- Plan, launch, and optimise Meta and TikTok ad campaigns across all four brands.
- Manage audience targeting, pixel/conversion tracking, and budget allocation by brand and region.
- Adapt payment-flow and offer strategy by geography.
- Own budget allocation across brands and shift spend based on performance.
- Set up and maintain performance tracking (GA4 or equivalent) across brands.
- Build dashboards linking ad spend to sales outcomes.
- Report performance to leadership with analysis and rationale.
- Work within the automation stack (n8n-based) and troubleshoot workflows.
- Source, vet, and brief influencers and UGC creators; manage creator relationships and terms.
- Build and edit landing pages and manage WordPress content; run conversion-focused tests.
What they are asking for
- 2+ years of running paid social campaigns (Meta required; TikTok a plus).
- Working knowledge of marketing automation tools (n8n, Make.com, Zapier, or similar).
- Practical WordPress experience (page builders, forms, troubleshooting).
- Comfort with analytics tools (GA4 or similar) and turning data into decisions.
- Experience managing influencer/UGC relationships, including briefing and negotiation.
- Strong copywriting across formats (ad copy, video scripts, product content, lifecycle emails).
- Ability to manage multiple brands simultaneously while maintaining consistency.
- Self-directed with ability to own a workstream without daily oversight.
- Bonus: experience in e-commerce/D2C health, wellness, or FMCG; basic HTML/CSS; SEO experience.
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