Digital Marketer

About this role

Del-York Group is hiring a Digital Marketer to support multiple business units, including creative, technology, training and social impact ventures. The role focuses on developing data-driven digital marketing strategies, improving brand positioning, growing audiences, generating leads, and driving revenue. The position is based in Victoria Island, Lagos and is a full-time role. The employer combines resources across its diverse companies to prepare talents and support industry partnerships in Africa and globally.

What you would do

• Plan, manage and optimise campaigns across social platforms to grow audiences and brand visibility
• Develop content strategies, calendars, and platform-specific messaging with cross-functional teams
• Track performance using analytics tools and monitor marketing spend
• Develop lead generation funnels, landing pages, email campaigns, audience segmentation and retargeting
• Create digital marketing dashboards and reports, provide actionable recommendations
• Conduct competitor analysis, market research and audience assessments
• Run A/B tests on creatives, messaging, audiences and landing pages
• Implement SEO strategies to improve search rankings and visibility
• Set up and optimise paid campaigns across Meta Ads, Google Ads, LinkedIn Ads and others
• Collaborate with teams to support product launches, campaigns and social impact initiatives

What they are asking for

• Proficiency in Google Analytics 4, Google Search Console, Google Tag Manager, Meta Business Suite
• Hands-on expertise in Meta Ads Manager, Google Ads, budgeting, audience targeting, retargeting and optimisation
• Understanding of digital audience behaviour, platform algorithms and performance marketing
• Portfolio with measurable campaign results (growth, leads, conversions, revenue or efficiency)
• Experience managing campaigns across multiple brands or business units
• Strong project management, communication, copywriting, analytical and stakeholder management skills
• 5–7 years of progressive digital marketing experience, preferably in creative, tech, media, education, or social impact sectors
• Practical experience in SEO, CRO, landing page optimisation, email automation, lead funnels and attribution
• Experience with CMS, website analytics, CRM and marketing automation tools
• Bachelor’s degree in Marketing, Mass Communication, Business Administration, Digital Media or related field

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