Digital Marketer

About this role

A Digital Marketer is needed to plan, run and optimise paid campaigns to attract new players and retain existing ones. The role involves managing the performance marketing budget, tracking spend against registrations, first deposits and player lifetime value, and scaling effective channels. The position requires coordinating with internal teams and external partners to ensure compliant advertising and effective promotions, with a focus on driving registrations and deposits. The employer is Redswitch Collections, a consultancy firm that supports client organisations across industries with strategic advice and solutions, including building a new betting brand in a fast-growing sector. The role is based in Lagos, Nigeria, and targets candidates with hands-on performance marketing experience within high-volume consumer spaces such as betting, gaming or fintech.

What you would do

• Monitor budgets and analyse performance, reporting key metrics weekly (CPA, FTDs, ROAS, retention).
• Set up and maintain conversion tracking, pixels, promo codes, UTMs and attribution.
• Run A/B tests on creatives, audiences, landing pages and offers to reduce CPA and improve ROAS.
• Plan, launch and manage paid campaigns on Meta, Google Ads, TikTok, X, Snapchat and programmatic/native networks.
• Manage affiliate, influencer and agency partnerships with performance-based deals and tracking.
• Ensure campaigns comply with advertising regulations, platform policies and responsible gaming standards.
• Collaborate with Media & Creative team on ad creatives and promotional materials.
• Coordinate with Sales, CRM and Operations on promotions, bonuses and launches.
• Drive player acquisition and retention focusing on registrations and deposits.
• Monitor and optimise campaigns to achieve measurable results.

What they are asking for

• 2 to 4 years of hands-on performance marketing experience, preferably in betting, gaming, fintech or similar high-volume sector.
• Knowledge of the Nigerian sports betting market and player behaviour is an advantage.
• Excellent communication skills and ability to work under pressure in a fast-paced environment.
• Strong knowledge of Google Analytics, Google Tag Manager, Meta Ads Manager and conversion tracking.
• Understanding of affiliate marketing, CPA/revenue-share models and attribution tools.
• Good copywriting and creative-brief skills.
• Proven track record of managing paid ad budgets and delivering results.
• Strong analytical skills with proficiency in spreadsheets and reporting dashboards.
• Bachelor’s Degree in Marketing, Business, Communications or related field.

Listing details are summarised from the source. Always confirm the role and the employer on the original posting before applying, and never pay to apply for a job.