Digital Marketer

About this role

A full-time Digital Marketer is sought by Prestige Homes and Properties Limited in Abuja (Gudu District). The role focuses on planning and executing digital marketing activities to promote properties, generate leads, boost brand visibility, and support sales across online channels. The candidate should be digitally savvy with experience in social media management, online advertising, content creation, and lead generation, preferably in real estate. Responsibilities include monitoring campaigns, creating engaging content, managing social media, running paid ads, and collaborating with sales to convert leads. The employer operates in real estate and property development and aims to improve customer engagement and property sales through digital strategies.

What you would do

• Monitor campaign performance and analyse marketing data to prepare reports on reach, engagement, leads and conversions.
• Collaborate with the sales team to develop marketing strategies that support property sales and business growth.
• Respond to online enquiries and direct prospective customers to the sales team.
• Create engaging marketing content, including property listings, promotional graphics, videos, reels and other digital materials.
• Develop and implement digital marketing strategies to promote properties and services.
• Maintain consistent brand messaging across all digital content in line with corporate identity.
• Explore innovative digital marketing techniques to boost brand visibility and customer acquisition.
• Conduct market research on target audiences, competitors and trends.
• Develop and publish property listings across social media, portals and other online platforms.
• Run and optimise paid advertising campaigns on platforms like Facebook, Instagram and Google Ads.

What they are asking for

• Demonstrable experience managing social media accounts and digital marketing campaigns.
• Excellent written and verbal communication skills.
• Experience in real estate marketing or property sales is an advantage.
• Familiarity with digital marketing tools such as Meta Business Suite, Google Analytics, Canva and content creation tools.
• Ability to work independently, meet deadlines and achieve measurable marketing targets.
• Bachelor's degree or HND in Marketing, Mass Communication, Business Administration, Digital Marketing or related field is an advantage.
• 2–5 years of relevant digital marketing experience in social media management, online advertising or similar roles.
• Strong analytical, organisational, creative and problem-solving skills.
• Ability to create compelling marketing content and communicate property value to customers.
• Knowledge of social media advertising, SEO, content marketing, email marketing and lead generation.

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