About this role
DPH seeks a Digital Marketer in Abuja to strengthen the company's digital presence, improve brand positioning and generate qualified business leads aligned with its investment, advisory and business development objectives. The role targets audiences such as institutional investors, government stakeholders, corporates and other partners, translating financial services and corporate initiatives into compliant, results-driven digital campaigns. The position requires planning and executing multi-channel campaigns, content creation, performance tracking and collaboration with teams to support DPH’s service lines. It is a full-time role for candidates with relevant marketing experience in financial services or B2B environments. The employer, Deutsche Partners Holdings Limited, provides services across investment banking, asset management, securities trading, private equity, trusteeship and strategic advisory.
What you would do
- Develop and implement digital marketing strategies aligned with corporate objectives.
- Plan and run integrated campaigns across LinkedIn, Instagram, Facebook, email, and the corporate website.
- Create audience-specific campaigns for service areas including investment banking, asset management, securities trading, private equity, trusteeship and advisory.
- Produce digital content such as campaign copy, newsletters, social media posts, videos and infographics.
- Support thought leadership content, market updates and executive communications.
- Design campaigns to attract qualified prospects and support business development.
- Develop targeted campaigns for institutional investors, high-net-worth individuals, corporate clients, government agencies, DFIs and partners.
- Track leads from campaigns and monitor progression to meetings, proposals or subscriptions.
- Monitor performance using analytics tools and report on metrics like reach, engagement, traffic, leads, conversions, cost per lead and ROI.
- Implement SEO to improve organic visibility.
What they are asking for
- Bachelor’s degree in Marketing, Digital Marketing, Mass Communication, Business Administration, Public Relations or related field.
- 3–5 years of relevant digital marketing experience, preferably in financial services or a B2B environment.
- Experience planning and executing multi-channel campaigns and generating leads.
- Experience managing corporate social media, email marketing, website content and digital advertising.
- Professional certifications in digital marketing, analytics, SEO or related areas are an advantage.
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