Digital Marketer

About this role

Del-York Medi seeks a Digital Marketer in Lagos to plan, execute, and optimise digital campaigns across multiple platforms for the group’s ventures. The role involves developing and implementing digital marketing strategies that align with business objectives and brand positioning, and driving audience growth, engagement, and brand visibility. You will manage paid advertising campaigns, content strategies, SEO, lead generation funnels, and marketing automation to support customer acquisition and growth. The position requires collaboration with various teams including creative, technology, communications, and business development to deliver measurable results. A portfolio of successful campaigns and strong analytics skills are essential.

What you would do

• Develop and implement digital marketing strategies aligned with business objectives and revenue targets.
• Plan, manage and optimise campaigns across social platforms to grow audiences and engagement.
• Set up and optimise paid advertising across Meta Ads, Google Ads, LinkedIn Ads and other platforms.
• Create content strategies, calendars and platform-specific messaging with cross-functional teams.
• Implement SEO strategies and optimise website content to improve rankings and organic traffic.
• Develop and manage lead generation funnels, landing pages, email campaigns, and audience segmentation.
• Utilise analytics tools to track performance, conversions and marketing expenditure.
• Conduct A/B testing to improve conversion rates and ROI.
• Create digital marketing dashboards and periodic performance reports for management.
• Collaborate with multiple teams to support product launches, campaigns and partnerships.

What they are asking for

• Bachelor’s degree in Marketing, Mass Communication, Business Administration, Digital Media or related field.
• 5–7 years of progressive digital marketing experience, preferably in relevant sectors.
• Proven track record delivering measurable outcomes from digital marketing strategies.
• Hands-on expertise with Meta Ads Manager, Google Ads, budgeting, targeting, retargeting and optimisation.
• Proficiency with Google Analytics 4, Google Search Console, Google Tag Manager, Meta Business Suite and related tools.
• Experience in SEO, landing page optimisation, email automation, lead funnels and marketing attribution.
• Experience with CMS, website analytics, CRM, and marketing automation platforms.
• Ability to interpret data, evaluate campaign effectiveness and translate insights into actions.
• Strong understanding of audience behaviour, platform algorithms, content distribution and performance marketing.
• Portfolio showing successful campaigns and measurable results.

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