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Digital Growth Manager
About this role
A Digital Growth Manager is sought by MyMedicalBank Limited, a health technology company in Nigeria, to attract paying customers and drive organic app downloads. The role focuses on planning, executing and refining growth marketing strategies to increase traffic, conversions and online sales. The position involves coordinating digital campaigns across platforms, analysing data, and creating content and dashboards to inform decisions. The employer operates in the health tech space, connecting consumers with healthcare providers, information and records via mobile solutions.
What you would do
- Plan and manage digital growth objectives and timelines.
- Design, test, and scale growth marketing campaigns to attract and convert leads.
- Increase app downloads and online sales through traffic, conversions and ROI optimisation.
- Utilise bidding tools, retargeting, SEO and paid ads to optimise campaigns.
- Collaborate with brand partnerships, influencers, media and others to drive usage of MyMedicalBank.
- Harvest data insights and allocate digital spend to opportunities.
- Develop dashboards to present actionable metrics.
- Create marketing content for sales copy, blogs, video, promotions and social media.
- Stay updated on UI/UX trends and implement improvements for the website and app.
- Create a retention strategy to drive repeat sales and customer loyalty.
What they are asking for
- Knowledge of trends in healthcare or ICT is an advantage.
- Strong experience with Google Analytics, Google Ads and Facebook Business Manager.
- Good understanding of CMS (WordPress preferred) and basic HTML.
- Strong analytical and strategic thinking with ability to translate data into insights.
- Basic knowledge of graphic design is a plus.
- Experience in fast-paced, high-growth environments.
- Understanding of B2B2C, SEO, SEM and paid digital media.
- Proven track record in acquiring customers, converting and retaining across paid and organic channels.
- Experience with customer journey optimisation and automation across multiple channels.
- Experience with Zoho CRM, Zoho Campaigns, Zoho Analytics and Email Marketing; creating digital content such as copy, templates and videos.
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