Digital Growth Communication Manager

About this role

Stella Maris High School in Abuja is seeking a Digital Growth Communication Manager to drive digital marketing initiatives aimed at increasing school awareness, generating enquiries from prospective families and supporting enrolment growth. The role is responsible for overseeing broader digital acquisition activities, campaign performance, lead generation, conversion tracking and marketing analytics, working alongside the Social Media Manager and other staff. The position targets families considering nursery to secondary education and reports on performance to meet enrolment objectives within approved budgets. The role involves planning campaigns, improving the enquiry journey, coordinating with admissions, and providing regular performance insights. The employer operates a private education institution offering nursery, primary and secondary schooling in Abuja.

What you would do

• Develop and implement a digital marketing strategy aligned with growth and enrolment objectives.
• Plan and manage digital campaigns across channels such as search, paid advertising, and email.
• Generate and track enquiries from prospective parents through digital channels.
• Manage or coordinate paid campaigns (e.g., Google Ads, Meta Ads) within approved budgets.
• Improve the website and online enquiry journey for prospective families.
• Monitor website traffic, enquiries, lead sources, conversion rates and campaign costs.
• Use analytics to identify effective campaigns and opportunities for improvement.
• Coordinate with the admissions team on enquiries, campus visits and progression to enrolment.
• Develop and maintain lead-tracking and campaign-reporting processes.
• Conduct market and audience research to understand parent needs and competition activity.

What they are asking for

• Bachelor's degree or HND in Marketing, Digital Marketing, Business Administration, Communications or related discipline.
• At least 3 years of relevant digital marketing or growth-focused experience.
• Understanding of digital campaign planning, lead generation and conversion optimisation.
• Working knowledge of website analytics, campaign tracking and performance reporting.
• Ability to interpret data and translate findings into actionable recommendations.
• Familiarity with paid advertising platforms and marketing measurement.
• Strong communication, planning, analytical and project coordination skills.
• Ability to collaborate with admissions, communications and management teams and report against objectives.

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