About this role
The role is for a Digital Communications Officer at Oando in Lagos. It focuses on planning and executing an integrated digital and social media strategy for Oando and its subsidiaries to build brand awareness, trust, and engagement, while also shaping the public profiles of key executives. The job covers digital campaigns, online community management, culture and employer branding content, subsidiary-specific digital storytelling, vendor management, and crisis support. Candidates should have substantial experience in marketing communications, with a background in PR, social media, or events, and the ability to lead a small team. Oando operates as a large energy solutions provider with multiple subsidiary entities and a commitment to TRIPP values.
What you would do
- Conceptualise and execute integrated digital and social media campaigns aligned with communications priorities.
- Identify market opportunities and develop creative digital campaigns quickly.
- Design and run social media competitions and interactive activations.
- Track campaign performance using analytics and inform future improvements.
- Manage online communities and respond to comments in real time to protect brand reputation.
- Grow engagement across social platforms through engaging content and community interaction.
- Monitor sentiment and promote positive engagement across digital channels.
- Ideate and produce culture content including employee stories and values-driven storytelling.
- Translate subsidiary initiatives into accessible digital formats and storytelling.
- Coordinate with vendors from briefing to delivery and manage relationships with external agencies.
What they are asking for
- Bachelor's degree in any subject (preferably Social Sciences, Business Administration or Humanities).
- 5-6 years of marketing communications experience including PR, social media or events.
- Experience in a team-leading role is an advantage.
- Proven ability to develop and execute digital/social media campaigns from planning to analytics and reporting.
- Experience managing online communities across major platforms (Facebook, X/Twitter, LinkedIn, YouTube).
- Experience with content management systems and analytics tools (e.g., Supermetrics, Looker, Google Analytics, Google Search Console).
- Experience managing external vendors (digital or advertising agencies).
- Strong stakeholder engagement and ability to operate at strategic and operational levels.
- Desirable: live events coverage on social media, ESG/sustainability content, and relevant digital marketing certifications.
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