Digital Advertising & Programmatic Specialist

About this role

The role is for a Digital Advertising and Programmatic Specialist at Punch Newspaper in Ogun. It involves managing, executing and optimising digital advertising operations across Punch’s digital platforms, with a focus on programmatic advertising, campaign management, performance monitoring and maintaining relationships with advertising partners to support revenue growth. The position targets candidates who are technically competent, analytical and results-driven. The employer is a Nigerian daily newspaper, Punch Nigeria Limited, focused on informing, educating and entertaining audiences. The advert specifies required qualifications and practical experience in digital advertising and programmatic operations.

What you would do

• Manage and optimise programmatic advertising inventory
• Set up, monitor and troubleshoot digital advertising campaigns using Google Ad Manager or similar platforms
• Monitor key performance metrics (impressions, eCPM, fill rates, viewability and revenue)
• Support advertising inventory forecasting and audience analysis
• Maintain effective operational relationships with advertising networks and technology partners
• Prepare accurate performance reports and support revenue reconciliation
• Collaborate with internal teams to ensure seamless ad delivery and compliance

What they are asking for

• Bachelor's degree or HND in Computer Science, IT, Marketing, Mass Communication, Business Administration or related field
• 3-5 years' relevant experience in digital advertising operations or programmatic advertising
• Practical experience with Google Ad Manager or comparable platforms
• Strong understanding of programmatic advertising, SSPs, exchanges and yield optimisation
• Analytical, communication and problem-solving skills
• Working knowledge of HTML, JavaScript and ad tags
• Proficiency in Microsoft Excel or Google Sheets
• Added advantage: experience in a digital media or publishing organisation
• Added advantage: experience with Google Ad Exchange, Google AdSense, header bidding, Prebid.js, GA4 or Looker Studio

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