Deputy Director Sales in a Leading FMCG Company - DMOT Enterprises

About this role

A Deputy Director Sales role based in Lagos within a leading FMCG company. The position targets experienced sales leaders able to oversee multiple channels including export, retail, e-commerce and distributors, with a focus on growing market share and achieving aggressive revenue targets. The job involves shaping commercial strategy, pricing, promotions and route-to-market plans, plus driving a data‑driven, performance‑oriented sales culture. It also covers team building, client relationship management, product portfolio expansion, and ensuring rigorous controls and reporting. The role is suitable for someone already in a senior sales leadership position such as Assistant Director, Group Head or Regional Business Head with substantial beverages/food sector experience.

What you would do

• Lead direct and indirect sales channels to maximise penetration and volume.
• Develop and execute aggressive sales strategies for year-on-year revenue growth.
• Shape route-to-market, pricing, promotions and distribution strategies.
• Identify new business opportunities and expand the customer base.
• Build and maintain relationships with key clients and ensure satisfaction.
• Oversee product portfolio expansion and support launches with marketing/R&D.
• Build, mentor and manage a high-performing commercial team.
• Ensure proper controls to minimise misconduct and losses.
• Utilise sales analytics and market data for forecasting and planning.
• Oversee budgeting and timely reporting for sales governance.

What they are asking for

• BSc in Marketing or a relevant discipline.
• 12 to 16 years of experience in beverages and/or food sectors.

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