Deposit Mobilizer / Sales Marketer

About this role

The role is for a Deposit Mobilizer / Sales Marketer at a microfinance bank in Lagos. It involves attracting and persuading both individuals and corporate clients to deposit funds, particularly into fixed accounts, and building lasting relationships with deposit clients. The job includes marketing and selling deposit products, meeting and exceeding mobilization targets, and educating clients on saving and investment. It also requires developing sales and marketing strategies, conducting market research, preparing proposals, and coordinating marketing campaigns and events to generate leads. The position supports business growth by aligning customer needs with strategic sales and marketing initiatives.

What you would do

• Seek and persuade individuals and corporate clients to deposit money into fixed bank accounts
• Maintain and nurture relationships with existing deposit clients
• Promote deposit products and enhance customer experience
• Meet and strive to exceed deposit mobilisation targets
• Educate clients about saving and investment through workshops and seminars
• Identify potential customers and markets to increase sales
• Develop and implement sales and marketing strategies
• Conduct market research to understand trends and opportunities
• Prepare and present proposals to clients and stakeholders
• Coordinate with sales teams to generate leads and close deals

What they are asking for

• Bachelor's degree in marketing, business, communications or related field
• Strong communication, leadership and interpersonal skills
• Knowledge of digital marketing, analytics and sales techniques
• Ability to analyse market data and develop strategic plans
• Experience in developing targeted marketing campaigns and engaging customers
• Experience collaborating with product development and customer service teams
• Ability to adjust sales tactics based on performance data

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