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Data Analyst / Digital Marketer
About this role
Premiere Academy in Lugbe, Abuja is seeking a Data Analyst / Digital Marketer to support its admissions growth and data-driven decision making. The role targets someone who can manage the school's digital marketing activities and analyse data related to enquiries, admissions and performance indicators. The school emphasises a blend of Nigerian and global educational standards with a focus on academic and personal development. The position involves working with Admissions and school leadership to drive enrolment and to turn data insights into actionable recommendations.
What you would do
- Develop and implement the school’s digital marketing strategy
- Manage social media campaigns and the school’s online presence
- Plan and execute email marketing, SEO, paid advertising and digital content campaigns
- Promote admissions, school programmes, events and achievements online
- Generate qualified enquiries and maintain a lead database
- Track campaigns from initial enquiry to enrolment
- Monitor website and social media performance using analytics tools
- Produce regular campaign performance and conversion reports
- Collaborate with Admissions and leadership to support enrolment growth
- Develop dashboards and management reports using Excel and Power BI
What they are asking for
- Degree or HND in Marketing, Business, Statistics, Economics, Computer Science or related field
- Practical knowledge of digital marketing, SEO, social media, email marketing and paid advertising
- Strong Microsoft Excel skills and working knowledge of Power BI or similar tools
- Familiarity with Google Analytics 4 and Google Search Console
- Strong numerical and analytical ability
- Excellent written communication and content development skills
- Ability to translate data into practical business recommendations
- Understanding of confidentiality and responsible handling of student, parent and employee information
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