All jobs
Customer Marketing Manager
About this role
A Customer Marketing Manager at Guinness Nigeria PLC in Lagos is responsible for developing and executing customer marketing plans for Diageo Nigeria's IPS business, collaborating closely with the IPS Partner. The role translates brand and commercial strategies into joint marketing initiatives to boost brand presence, customer engagement and sustainable business growth. It requires coordinating with the IPS Partner and internal teams to plan activations, deploy marketing investments, and measure outcomes, acting as the main interface between Diageo and the IPS Partner. The position focuses on joint business planning, activation execution, investment management, and continuous improvement within the partnership model. Key duties include forming joint marketing plans, managing relationships with the IPS Partner, leading activations and events, monitoring execution, and evaluating results against KPIs.
What you would do
- Translate brand strategies into customer marketing plans aligned with partner objectives.
- Develop and agree joint activation calendars and execution priorities with the IPS Partner.
- Identify opportunities to improve brand visibility and customer engagement.
- Collaborate with the IPS Partner to plan activation activities and budgets.
- Maintain regular planning and performance review meetings with the IPS Partner.
- Lead planning, coordination and monitoring of customer marketing activities with the partner.
- Prepare activation briefs, plans, calendars and execution guidelines.
- Ensure timely, quality execution of activations and brand visibility initiatives.
- Monitor in-market execution and implement corrective actions as needed.
- Evaluate activation outcomes and apply lessons learned to future plans.
What they are asking for
- Experience in customer marketing or trade marketing within consumer goods or external partner environments.
- Ability to translate brand and commercial strategies into joint marketing plans.
- Strong collaboration and relationship-management skills with external partners.
- Experience in planning, budgeting and performance measurement of marketing activities.
- Cross-functional collaboration experience with Sales, Brand Marketing and Finance.
- Understanding of KPIs related to activation effectiveness, brand visibility and customer engagement.
Listing details are summarised from the source. Always confirm the role and the employer on the original posting before applying, and never pay to apply for a job.