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CRM Specialist
About this role
The role is for a CRM Specialist within Thrive Market, focusing on managing campaign operations across email, push notifications, and SMS. The successful candidate will own end-to-end execution from brief to deployment and collaborate with marketing, creative, product, and analytics teams. The position suits a proactive, self-starting individual who can turn campaign data into informed decisions in a fast-paced environment. Thrive Market is an online, member-based retailer offering healthy and sustainable products and operates as a certified B Corporation and climate neutral company. The job requires based in the United States and involves some travel to Los Angeles for company summits.</summary>
What you would do
- Build and launch email, mobile push, and SMS campaigns end to end including HTML coding, setup, audience selection, and deployment
- Code emails in HTML templates (Sailthru) and set up push (Sailthru) and SMS campaigns (Attentive)
- Create and maintain lifecycle and automation workflows and audience lists/segments
- Proof and QA campaigns before launch to ensure quality and member experience
- Contribute to CRM A/B testing roadmap and run tests with data-driven hypotheses
- Analyze channel and campaign performance and recommend next steps
- Handle ad-hoc requests from CRM and other departments and share learnings
- Stay updated on best practices, tools, and industry trends to maximise channel effectiveness
- Possibly collaborate across departments to align on campaigns and learnings
- Maintain organisation and manage multiple projects in a fast-paced setting
What they are asking for
- Bachelor’s degree
- 1 to 3 years of email marketing and email production experience
- 1 to 3 years of HTML experience in an ESP (Sailthru preferred)
- Demonstrated ownership and follow-through from assignment to completion
- Proactive, reliable communicator who flags risks and confirms completion
- Responsive and dependable with time-sensitive, launch-critical work
- Strong attention to detail and QA discipline across desktop and mobile
- Strong analytical skills with ability to form hypotheses from data and make recommendations
- Good organisational skills and ability to manage multiple projects
- Self-directed and comfortable with recurring requests in a high-volume environment
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