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CRM Copywriter (Remote)
About this role
Moniepoint Incorporated is hiring a remote CRM copywriter based in Nigeria. The role involves turning ideas and insights into clear, engaging copy across multiple channels while preserving the Moniepoint voice. You will collaborate with Marketing, Product, Growth, CRM, Social, and Design to support campaigns, product launches, CRM content, and performance marketing to drive acquisition, engagement, retention, and loyalty. The position focuses on producing copy for various formats, including apps, websites, social content, and ads, with an emphasis on user understanding and relatable messaging. The employer describes a collaborative, customer-focused environment with learning opportunities and a comprehensive benefits package.
What you would do
- Write clear, engaging copy across products and marketing channels (app, website, CRM, social, product experiences, performance marketing).
- Create performance marketing copy for platforms like Google, Meta, TikTok, and LinkedIn.
- Develop culturally relevant content reflecting customers' realities and behaviours.
- Generate concepts and copy for campaigns across OOH, digital, social, TV, radio, CRM, and other channels.
- Collaborate with designers and other creatives to ensure copy aligns with visuals.
- Partner with Product, Growth, Design, Motion, Animation, Marketing, CRM, and Social teams to plan and execute campaigns.
- Maintain a consistent Moniepoint tone of voice across communications.
- Translate complex financial products into simple, relatable messaging.
- Support product launches, seasonal campaigns, partnerships, and customer education initiatives.
What they are asking for
- At least 3 years of professional copywriting experience (agency, brand, fintech, technology, or consumer-facing environment preferred).
- Experience writing performance marketing copy for Google, Meta, TikTok, and LinkedIn.
- Experience scripting for motion graphics and animated videos.
- Experience developing copy for campaigns, product launches, social media, CRM, performance marketing, and digital platforms.
- Strong portfolio showing writing, creativity, and cross-channel experience.
- Insights-driven, adaptable, clear communicator, commercially aware, customer-obsessed, creative thinker, detail-oriented, and collaborative.
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