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CRM Campaign Specialist
About this role
Ascentech Services Limited in Lagos is hiring a CRM Campaign Specialist to manage and optimise digital engagement campaigns for financial products such as BNPL and product credit. The role focuses on driving customer conversion, engagement, repeat usage, and repayment through automated, data-driven campaigns. The position involves developing onboarding and lifecycle engagement journeys, monitoring performance, and coordinating campaigns across multiple channels. Collaboration with product, operations, collections, design and BI teams is required. The role targets fintech and financial services customers and requires experience in CRM campaigns and lifecycle marketing.
What you would do
- Develop customer engagement journeys from onboarding to repayment and cross-selling.
- Monitor campaign performance and conduct A/B tests to drive improvements.
- Create and optimise campaign messages, calls to action, timing and frequency to improve conversion.
- Collaborate with Product, Operations, Collections, Design and Business Intelligence teams.
- Plan and execute campaigns across push, SMS, WhatsApp, in-app messaging and retargeting channels.
- Analyse campaign data and track KPIs such as conversion, repeat usage and repayment responses.
- Segment customers by behaviour, history, risk profiles and lifecycle stage.
- Set up and manage automated, trigger-based campaigns using CRM and marketing automation tools.
What they are asking for
- Excellent copywriting, analytical and communication skills.
- Experience in fintech, lending, digital payments, financial services or FMCG is an advantage.
- Hands-on experience with marketing platforms such as Insider, CleverTap or MoEngage.
- 2 to 4 years of experience in CRM campaigns, lifecycle marketing, digital marketing or growth marketing.
- Bachelor's degree in Marketing, Business Administration, Communications or a related field.
- Strong knowledge of customer segmentation, campaign automation and conversion funnel optimisation.
- Proficiency in Microsoft Excel or Google Sheets; SQL knowledge is an added advantage.
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