CRM Analyst & Automation Specialist

About this role

A Lagos-based role for a data-driven professional to manage customer data, analyse marketing and sales performance, and implement automated workflows that improve lead conversion, engagement, and retention. The position focuses on optimiser business processes through CRM systems, analytics tools, and automation technologies to support data-driven decision making and growth. The candidate will work with data from marketing, sales, CRM, website analytics, email marketing, social media, and e-commerce to deliver insights and actionable recommendations. The employer is Alfred & Victoria Associates, a leading ICT solutions company in Nigeria.

What you would do

• Collect and consolidate data from marketing, sales, CRM, website analytics, email marketing, social media and e-commerce platforms.
• Track and report campaign performance using key metrics such as reach, engagement, CTR, CPC, leads, conversion rates, CPA, ROAS, and revenue where available.
• Develop dashboards, reports, and performance trackers providing insights into marketing and sales activities.
• Integrate data across marketing, website, customer enquiry and orders to improve visibility along the customer journey.
• Identify data gaps and issues and recommend improvements for data accuracy and reporting reliability.
• Analyse customer behaviour and purchase history to identify segments, repeat-purchase opportunities and retention strategies.
• Maintain and ensure accuracy of CRM records, lead information, sales activities and communication histories.
• Design and implement automated workflows for lead capture, assignment, follow-ups, email campaigns, onboarding and post-purchase communication.
• Develop customer segmentation strategies to support personalised marketing campaigns and targeted communication.
• Monitor lead progression, identify bottlenecks, and suggest improvements to boost sales effectiveness.

What they are asking for

• HND or BSc in Statistics, Data Science, Mathematics, Computer Science, Marketing, Economics, Business Analytics or related field
• 2 to 4 years of experience in marketing analytics, digital analytics, CRM reporting, BI or similar roles
• Advanced Excel or Google Sheets skills including pivot tables, lookups, formulas, data cleaning and reporting
• Experience with GA4, Google Ads, Meta Ads Manager and social-media analytics tools
• Ability to build dashboards using Power BI, Looker Studio, Tableau or similar tools
• Understanding of digital marketing metrics, conversion funnels, attribution, customer segmentation and e-commerce reporting
• Experience with CRM, e-commerce or customer/order data; SQL, Python/R, Google Tag Manager and marketing automation skills are advantages
• Strong analytical thinking, attention to detail, communication and ability to translate data into practical recommendations
• Experience configuring a CRM or customer-service platform; familiarity with ticketing or shared-inbox systems
• Experience with chatbot builders, WhatsApp Business Platform integrations and workflow tools like Make, Zapier or n8n

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