CRM Analyst & Automation Specialist

About this role

The role is for a CRM Analyst and Automation Specialist based in Lagos, full-time. The employer, Alfred & Victoria Associates, is described as a Nigerian ICT solutions company with arms in consulting, recruitment and training, and operates in the human capital development space. The job focuses on managing customer data, analysing marketing and sales performance, and creating automated workflows to improve lead conversion, engagement and retention. The candidate will use CRM systems, analytics tools and automation to support data-driven decision making and business growth. There is no application email or specific payment instruction provided in the advert.

What you would do

• Collect and consolidate data from marketing, sales, CRM, website analytics, email marketing, social media and e-commerce platforms.
• Track, analyse and report campaign performance using defined metrics.
• Develop and maintain dashboards and reports for marketing and sales activities.
• Integrate data across marketing, website, customer enquiries and orders for full journey visibility.
• Identify data gaps and reporting issues and recommend improvements.
• Analyse customer behaviour and engagement to identify segments and retention opportunities.
• Maintain accurate CRM records including leads, sales activities and communications.
• Design and implement automated workflows for lead capture, follow-up, onboarding and post-purchase communication.
• Develop segmentation strategies for personalised marketing campaigns.
• Monitor lead progression and identify bottlenecks to improve sales effectiveness.

What they are asking for

• HND or BSc in Statistics, Data Science, Mathematics, Computer Science, Marketing, Economics, Business Analytics or related field.
• 2–4 years’ experience in marketing analytics, digital analytics, CRM reporting, BI or related role.
• Advanced Excel or Google Sheets skills including pivot tables, lookups, formulas, data cleaning and reporting.
• Experience with GA4, Google Ads, Meta Ads Manager and social-media analytics tools.
• Ability to build dashboards using Power BI, Looker Studio, Tableau or similar tools.
• Understanding of digital marketing metrics, funnels, attribution, segmentation and e-commerce reporting.
• Experience with CRM, e-commerce or customer/order data; SQL, Python/R, Google Tag Manager and marketing automation are advantages.
• Strong analytical thinking, attention to detail, communication and ability to translate data into practical recommendations.
• Practical experience configuring CRM or customer-service platforms; familiarity with chatbot builders and WhatsApp Business Platform integrations.
• Experience with automation tools like Make, Zapier or n8n; understanding APIs and webhooks.

Listing details are summarised from the source. Always confirm the role and the employer on the original posting before applying, and never pay to apply for a job.