Creative Marketing Strategist (Hybrid)

About this role

A full-time Creative Marketing Strategist will develop and execute marketing plans to strengthen brand positioning in the fashion and luxury sector. The role is hybrid, based in Lagos, and involves working with internal teams to create campaigns, assess performance, and drive customer engagement and sales. The employer is a recruitment firm, Whip-Smart Service Providers Limited, that connects job seekers with employers. The position requires strategic thinking, creativity, and strong understanding of brand marketing in the fashion and luxury market.

What you would do

• Use performance data to refine marketing strategies and improve results.
• Conduct market research and competitor analysis for trends and opportunities.
• Lead the development of brand campaigns, storytelling initiatives, and marketing activations.
• Monitor brand performance, customer feedback, and campaign outcomes.
• Develop data-driven marketing and brand strategies aligned with business objectives.
• Present campaign performance, insights, and recommendations to management.
• Lead brainstorming and strategic planning sessions with internal teams.
• Ensure brand consistency across social media, packaging, events, and customer touchpoints.
• Translate brand concepts into clear marketing messages and campaigns.
• Collaborate with content creators, designers, social media teams, and other professionals to execute campaigns.

What they are asking for

• 3–5 years of experience in a similar role (Creative Marketing Strategist, Brand Manager, or Marketing Strategist).
• HND or Bachelor's degree in Marketing, Mass Communication, Business Administration, Public Relations, or related field.
• Strong portfolio showing campaign growth, engagement, and measurable results.
• Experience with influencer marketing and brand partnerships preferred.
• Strong organisational skills and ability to manage multiple campaigns.
• Understanding of brand positioning, campaign strategy, content ideation, and consumer behaviour.
• Familiarity with Canva, CapCut, Adobe Suite or similar tools is an advantage.
• Excellent written and verbal communication skills.
• Previous experience in fashion, luxury, beauty, or lifestyle industries preferred.
• Self-motivated, innovative, commercially aware, and results-oriented.

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