Creative Marketing Strategist

About this role

Whip Smart Service Providers Limited is seeking a Creative Marketing Strategist to drive marketing initiatives that enhance brand position and support business growth. The role focuses on strategic planning, brand storytelling, and campaign development within the fashion, luxury, beauty, or lifestyle sector. The employer operates in Lagos with offices in Lagos and Port Harcourt, providing home-based care services and related support. The position targets candidates with solid experience in marketing strategy and brand management, capable of translating concepts into compelling campaigns and collaborations.

What you would do

• Develop and implement data-driven marketing and brand strategies aligned with business goals
• Strengthen brand positioning within the fashion and luxury market
• Collaborate with creative and social media teams to maintain consistent brand messaging and visuals
• Conduct market research and competitor analysis to uncover trends and opportunities
• Lead the development of brand campaigns, storytelling initiatives, and activations
• Identify and pursue strategic collaborations, brand partnerships, and influencer opportunities
• Lead strategic planning sessions with internal teams
• Track brand performance, feedback, campaign results, and market reactions and adjust strategies accordingly
• Ensure brand consistency across social media, packaging, events, and customer interactions
• Present campaign performance and recommendations to management and contribute to customer acquisition and sales initiatives

What they are asking for

• HND or Bachelor’s degree in Marketing, Mass Communication, Business Administration, Public Relations, or related field
• 3 to 5 years of proven experience in a creative marketing or brand role
• Experience in fashion, luxury, beauty, or lifestyle industry is highly preferred
• Strong understanding of brand positioning, campaign strategy, and consumer behaviour
• Strong portfolio showing campaign growth and measurable results
• Experience with influencer marketing and brand partnerships is highly preferred
• Strong copywriting and storytelling skills
• Familiarity with Canva, CapCut, Adobe Suite or similar tools is advantageous
• Excellent written and verbal communication skills
• Strong organisational skills and ability to manage multiple campaigns simultaneously

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