Copywriter & Creative Strategist

About this role

ChoiceMart NG is recruiting a Copywriter and Creative Strategist for its Oyo region. The role involves defining ad concepts, crafting compelling copy, and directing creative teams (designers, editors, AI video creators, and content creators) using data and trends to inform campaigns. You will research products and customer needs, review campaign performance, and produce clear briefs for various media, including image and video ads, landing pages and emails. The position requires turning learnings into new briefs and maintaining organised records of concepts and results. The employer operates a retail and e-commerce brand serving customers nationwide in health, beauty, household, and lifestyle categories.

What you would do

• Research product details, customer needs, motivations, objections, reviews, offers, and sales feedback.
• Review campaign data with marketing to identify effective messages, hooks, formats, and creative executions.
• Study advertising and content trends relevant to the Nigerian audience.
• Develop new selling angles, hooks, concepts, headlines, and storytelling approaches for image and video ads.
• Create detailed briefs outlining target audience, insights, key message, hook, visual direction, copy/script, assets and call to action.
• Provide clear direction to designers for AI image creatives and to editors/creators for opening scenes, footage, voice-overs, captions, pacing and visuals.
• Write ad copy for Facebook and TikTok, video scripts, landing pages, emails, and WhatsApp messages.
• Build a creative testing plan and specify what each concept or variation tests.
• Review completed creatives against briefs and give specific feedback before launch.
• Maintain organised records of concepts, briefs, versions, and testing learnings.

What they are asking for

• Portfolio showing persuasive copy, ad concepts, scripts, and creative briefs.
• Strong direct-response copywriting skills with understanding of Nigerian buying behaviour.
• Ability to interpret campaign results and translate findings into creative decisions.
• Strong research skills and ability to distinguish useful trends for the product/audience.
• Ability to brief designers, editors, and content creators clearly.
• Understanding of image ads, short-form video, AI-assisted production, and landing-page messaging.
• Ability to write clear, conversational copy and develop distinct angles without repetition.
• Strong organisation, attention to detail, and ability to manage multiple briefs simultaneously.

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