Copywriter and Creative Strategist

About this role

ChoiceMart NG is hiring a Copywriter and Creative Strategist to determine ad concepts, craft copy, and guide creative production for campaigns. The role involves developing testing plans, translating campaign data into briefs for designers and creators, and producing copy for Facebook, TikTok, landing pages, emails, and WhatsApp follow-ups. The position requires turning insights into new ideas, directing opening scenes and visuals, and ensuring claims are supported with evidence. The employer operates an online and physical retail presence in Nigeria, focusing on health, beauty, household, and lifestyle products. The location is Oluyole, Ibadan, Oyo state.

What you would do

• Develop creative testing plans for concepts and variations.
• Turn campaign learnings into briefs and new ideas for testing rounds.
• Write ad copy for Facebook and TikTok, video scripts, landing pages, promotional messages, emails, and WhatsApp follow-ups.
• Verify product details, prices, offers, and evidence for claims before copy submission.
• Provide clear direction to editors and creators on scenes, footage, voice-overs, captions, pacing, and visuals.
• Study trends and identify ideas relevant to the Nigerian audience and products.
• Offer clear direction for AI image creatives with product references and visuals.
• Review campaign data to determine what drives results and adjust messaging accordingly.
• Maintain organised records of concepts, briefs, and testing learnings.
• Create actionable briefs detailing audience, insights, key message, hook, visuals, copy, assets, and call to action.

What they are asking for

• Strong organisation and ability to manage multiple briefs.
• Direct-response copywriting skills with understanding of Nigerian buying behaviour.
• Knowledge of image ads, short-form video, AI-assisted production, and landing-page messaging.
• Ability to brief designers, editors, and creators clearly.
• Ability to interpret campaign results and translate into creative decisions.
• Clear, conversational copywriting and ability to develop distinct angles.
• Strong research skills to distinguish useful trends for the product/audience.
• Portfolio showing persuasive copy, ad concepts, scripts, and briefs.

Listing details are summarised from the source. Always confirm the role and the employer on the original posting before applying, and never pay to apply for a job.