Copywriter

About this role

FairMoney in Lagos is seeking a Copywriter to join the Brand & Marketing team. The role involves crafting clear, user-friendly copy for digital products across channels, tailoring messaging to Nigerian audiences and different customer segments.

What you would do

• Write clear, engaging, user-centred copy across FairMoney's digital products and marketing channels.
• Translate complex financial products into simple, relatable messaging that customers can understand and trust.
• Create campaign concepts, headlines, taglines, scripts and calls to action that drive acquisition, engagement and retention.
• Adapt messaging for different customer segments while maintaining a consistent tone of voice across touchpoints.
• Collaborate with Product, Growth, Design, Customer Experience, and Marketing teams to develop and execute high-impact campaigns.
• Edit and proofread copy across the business to ensure clarity, accuracy, consistency and compliance with brand and regulatory standards.

What they are asking for

• Bachelor's Degree in Communications, Marketing, English, or related discipline.
• 3-5 years of professional copywriting experience, ideally within fintech, banking, e-commerce, or other digital-first environments.
• Exceptional written English with strong editing, proofreading and copywriting skills, and the ability to simplify complex ideas into clear messaging.
• Strong understanding of Nigerian culture, consumer behaviour and local communication styles.
• Proficiency in English and Yoruba, with ability to create original marketing copy in both languages.
• A strong portfolio demonstrating creativity, versatility and measurable business impact.

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