Content Strategist & Social Media Officer

About this role

Amel International Services Limited in Lagos mainland is seeking a Content Strategist and Social Media Officer. The role involves developing and executing content strategies to support the brand and marketing goals, managing multiple social media platforms, and coordinating with the creative team. The position targets someone with experience in content strategy or digital marketing, preferably in FMCG or consumer goods, who can maintain brand messaging, grow the online community, and track performance. The company manufactures a range of food products under the AMEL SUSAN brand and operates in Nigeria.

What you would do

• Develop content strategies aligned with brand and marketing objectives
• Manage social media platforms (Instagram, Facebook, TikTok, YouTube)
• Generate content ideas, captions, scripts, short-form videos and posts
• Create and maintain content calendars for promotions, campaigns and launches
• Coordinate with the creative team to ensure timely delivery of content
• Monitor audience engagement and respond to feedback to grow the online community
• Track content performance and prepare social media analytics reports
• Monitor digital trends, competitors and consumer behaviour
• Support influencer collaborations, product campaigns and brand activations
• Maintain consistent brand messaging and visual identity across digital platforms

What they are asking for

• BSc or HND in Marketing, Mass Communication, Digital Marketing, Public Relations or related field
• 3–5 years of experience in content strategy, social media management or digital marketing (FMCG/consumer goods preferred)
• Proven experience managing social media accounts for a brand or business
• Strong copywriting, storytelling and creative communication skills
• Knowledge of social media trends, algorithms and analytics
• Experience with Meta Business Suite, Canva, CapCut and relevant content tools
• Strong organisational, analytical and project coordination skills
• A portfolio or links to previous content and social media campaigns required

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