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Content Lead (Hybrid)
About this role
M-KOPA Nigeria is hiring a Content Lead to shape the brand voice and storytelling for the Nigerian market. The role focuses on increasing awareness, acquisition, engagement and retention through content across blogs, newsletters, social media and campaigns. It is a hybrid position based in Lagos, reporting to the Marketing Operations Manager, and involves collaboration with creators, designers and video talent to own how the brand sounds everywhere. The role requires developing storytelling direction, creating on-brand copy, and coordinating content across multiple channels in line with the overall strategy.
What you would do
- Develop and lead the storytelling direction for the M-KOPA brand in Nigeria
- Write and refine on-brand copy for social media, campaigns, website content, blogs and landing pages
- Ensure all published content reflects the brand voice and adds to authority
- Draft captions and short-form content and pair copy with visuals with the design team
- Collaborate with content creators to produce design, video and motion content
- Research and draft blog articles aligned with the content strategy and optimise for readability and distribution
- Assist in developing content calendars and maintain consistent messaging across channels
- Contribute ideas for campaigns and launches, and participate in customer insights and competitor research
- Stay updated on local and global creative trends and platform updates (TikTok, Instagram, YouTube)
What they are asking for
- Minimum 3 years in a creative leadership or senior creative role, preferably with agency experience
- Strong copywriting with a clear voice and ability to create headlines and thumb-stopping content across platforms
- Solid understanding of the Nigerian consumer landscape and social media, especially TikTok, Facebook and WhatsApp
- Good presentation skills to explain concepts to non-creative stakeholders
- Ability to work under tight deadlines with diverse briefs and fast turnarounds
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