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Content Lead (Hybrid)
About this role
The role is for a Content Lead based in Lagos, working in a hybrid setup with M-KOPA Nigeria’s Marketing team. The position focuses on shaping the brand’s storytelling and voice across blogs, social media, campaigns and web content to increase awareness, acquisition, engagement and retention in the Nigerian market. It involves leading content direction, collaborating with creators and designers, and owning how the brand sounds across channels. The role requires deep understanding of the Nigerian consumer landscape and fast-paced creative work, reporting to the Marketing Operations Manager. The employer is a pan-African fintech company providing access to products and services such as smartphones, solar power, loans and health insurance to underbanked customers, with operations across multiple African markets.
What you would do
- Develop and lead the brand storytelling direction for M-KOPA Nigeria
- Create and refine on-brand copy for social media, campaigns, website, blogs and landing pages
- Research and draft blog articles aligned with the content strategy and optimise for readability, SEO and distribution
- Collaborate with content creators to produce stories through design, video and motion
- Draft captions and short-form content for various platforms and pair copy with visuals
- Create talking head videos and manage content across blogs, email, social and ads
- Contribute to content calendars and ensure consistent messaging across channels
- Stay updated on local and global creative trends and platform updates (TikTok, Instagram, YouTube)
- Generate creative ideas for campaigns and launches and assist with customer insights and competitor research
What they are asking for
- 3+ years in a senior creative or leadership role, preferably in an advertising or creative agency
- Strong understanding of the Nigerian consumer landscape and social media (TikTok, Facebook, WhatsApp)
- Excellent copywriting with a clear voice and ability to craft headlines, hooks and thumb-stopping content
- Ability to manage fast turnarounds, diverse briefs and high-pressure environments
- Strong presentation skills to communicate concepts to non-creative stakeholders
- Experience in collaborating with cross-functional teams and managing multiple content formats
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