Content Lead

About this role

A Content Lead at M-KOPA Nigeria will shape the brand’s storytelling, directing content across blogs, social media, campaigns and website copy to boost awareness, acquisition, engagement and retention among Nigerian customers. The role involves leading content strategy and working with creators and designers to ensure a consistent brand voice across platforms.

What you would do

• Develop and lead the storytelling direction for the M-KOPA brand.
• Write on-brand copy for social media, campaigns, website content, blogs and landing pages.
• Draft captions and short-form content for various platforms and collaborate with the design team.
• Coordinate with content creators to produce design, video and motion content.
• Research and draft SEO-friendly blog articles aligned with the content strategy.
• Contribute to content calendars and ensure alignment of messaging across blog, email, social and ads.

What they are asking for

• 3+ years in a senior creative or leadership role, preferably in an agency or advertising setting.
• Strong copywriting with clear voice and ability to create headlines and hooks for multiple platforms.
• Good understanding of the Nigerian consumer landscape and social media, especially TikTok, Facebook and WhatsApp.
• Strong presentation skills to convey creative concepts to non-creative stakeholders.

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