Consumer & Market Insights Manager

About this role

Promasidor is looking for a Consumer & Market Insights Manager in Lagos to lead the company’s consumer and market insight work across Dairy, Culinary and Beverages. The role involves building a deep understanding of consumers, shoppers and market dynamics, turning insights into growth recommendations and working with Category Growth Squads to shape consumer-led brands and profitable category growth.

What you would do

• Develop a holistic view of consumers and shoppers, including occasions, need states and category dynamics, to inform growth recommendations.
• Partner with Dairy, Culinary and Beverages Category Growth Squads to translate market truths into growth bets, brand plans and 90-day priorities.
• Identify and size growth opportunities and advise what to scale, fix, stop or accelerate.
• Define fit-for-purpose research plans and manage end-to-end delivery with suppliers, including design, fieldwork and analysis.
• Track category, brand and new product development performance and provide regular market updates with insights and actions.
• Influence stakeholders and collaborate with cross-functional teams to convert insights into concrete actions.

What they are asking for

• Bachelor’s degree in Business, Marketing, Economics, Statistics, Social Sciences or a related discipline; additional marketing/research qualification is an advantage.
• 6 to 8 years of relevant consumer/market research, insights or analytics experience, preferably in FMCG/consumer goods.
• Proven ability to manage custom research projects and build strong partnerships with suppliers.
• Experience working cross-functionally with multiple stakeholder groups.
• Strong knowledge of retail measurement data (Nielsen/NIQ) and consumer panel data; strong analytical capability with large data sets; proficiency in Excel and PowerPoint; familiarity with Tableau or similar tools.
• Experience with quantitative and qualitative consumer research methods; exposure to product, pack, concept and communications research is advantageous.

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