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Commercial Lead
About this role
AshLuxury in Lagos seeks a Commercial Lead to drive revenue growth across all channels: e-commerce, retail stores, and wholesale. The role translates commercial strategy into channel-level execution and works closely with the Group Operating Partner to manage day-to-day performance, including revenue, margin, sell-through, and customer growth. It combines hands-on leadership, account management, channel planning, and data-driven decision making to protect brand positioning while achieving profitable growth. The position is multi-channel and results-focused, not a purely strategic or single-channel role. The role entails leadership of wholesale, retail, and e-commerce with a focus on channel performance and revenue targets.
What you would do
- Own and grow revenue across e-commerce, retail, and wholesale.
- Set channel targets, pricing, and trading strategy; manage P&L across channels.
- Optimise channel mix for profitable growth.
- Identify, onboard, and manage wholesale partners and multi-brand retailers.
- Own wholesale sell-in and sell-through, including range planning and orders.
- Negotiate terms, margins, and agreements protecting profitability and brand positioning.
- Drive performance of brick-and-mortar retail and the e-commerce platform.
- Own DTC metrics such as traffic, conversion, AOV, and sell-through.
- Ensure omnichannel customer experience across stores and online.
- Collaborate on clienteling, CRM, and retention to grow customer lifetime value.
What they are asking for
- Proven track record in commercial or multi-channel leadership across wholesale, retail, or e-commerce in fashion, luxury, or related brands.
- Success in growing revenue across multiple channels, including wholesale and direct-to-consumer performance.
- Strong understanding of omnichannel retail and digital trading.
- Strong negotiation and relationship-building skills.
- Numerate with experience forecasting, margins, sell-through, conversion, and order books.
- Data-literate and able to convert sales data into commercial decisions.
- Entrepreneurial, hands-on, and capable in a fast-paced, high-growth setting.
- Existing network of wholesale and retail partners is advantageous.
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