Chief Marketing Officer

About this role

The Chief Marketing Officer leads Regent Microfinance Bank's marketing and business development efforts, aiming to grow deposits, SME lending, and customer acquisition while strengthening the brand. The role oversees the marketing team and collaborates with executive management to meet business objectives, with location in Abuja.

What you would do

• Develop and execute marketing and business development strategies.
• Identify new markets, segments, partnerships and opportunities through research.
• Manage the marketing budget and oversee staff, agencies and vendors.
• Drive deposit mobilisation, loan growth, account generation and revenue growth.
• Ensure marketing materials and communications comply with requirements.
• Build relationships with customers, partners and stakeholders and promote customer service; provide regular performance reports to management; establish and review campaign metrics; lead customer acquisition, retention, market expansion and brand positioning across channels.

What they are asking for

• Bachelor's degree in Marketing, Business Administration, Finance, Economics, Communications or related field.
• Postgraduate degree or professional certification is an advantage.
• Minimum 8 years of progressive marketing, business development or sales experience, including at least 3 years in a senior leadership role.
• Relevant banking, microfinance or financial services experience with SME and retail banking products.
• Strong business development, negotiation and relationship management skills.
• Strategic leadership, team management, communication skills and analytical decision-making.

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