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Channel Development Coordinator
About this role
The Channel Development Coordinator role supports go-to-market planning and sales readiness for digital English learning and assessment solutions, mainly for corporate and government customers. It acts as a link between Proposition, Sales and Marketing to ensure consistent customer messaging and develop enablement materials, bids and partner opportunities. The position involves translating propositions into sales narratives, collecting market insights, and helping sales teams understand and sell the offerings. It is a commercially focused role within the Work / Online Proposition team, contributing to market-ready, competitive solutions and scalable B2B delivery. The employer is the British Council, a UK charity and public body active in arts, education and civil society across numerous countries.
What you would do
- Build and maintain relationships with Sales and key stakeholders using account plans
- Research and develop go-to-market plans for priority markets
- Support partner negotiations and agreement signing with Sales and Marketing
- Monitor market trends and identify business development opportunities and threats
- Provide subject matter expertise to Sales for high-quality proposals
- Contribute to promotional campaigns and marketing materials for channel partners
- Monitor market information and customer feedback to maintain competitiveness
- Engage in internal groups to stay updated on propositions and apply insights to development
- Collaborate with Proposition, Sales, Marketing and Product teams on market priorities
- Advise on risk, compliance and budget considerations in line with policies
What they are asking for
- English language proficiency
- Experience in a global organisation
- Experience contributing to tender responses and pricing
- Degree in Business, Sales, Marketing or related discipline
- Experience turning customer insight into product/service improvements
- Experience managing stakeholder relationships
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