All jobs
Channel and Category Development Manager
About this role
A Channel and Category Development Manager responsible for developing and executing channel and customer strategies to grow FrieslandCampina’s key business partners in Nigeria. The role focuses on customer-focused initiatives, trade programmes and the Look of Success framework to improve in-store execution and drive growth across channels.
What you would do
- Develop and execute short- and long-term channel and customer strategies to drive volume growth.
- Lead design and implementation of the Look of Success framework for consistent execution and in-store visibility.
- Create and manage customer activity calendars and integrated trade programmes based on insights.
- Collaborate with cross-functional teams to deliver impactful customer programmes and meet commercial objectives.
- Measure programme effectiveness through post-promotion evaluations and KPIs, and recommend improvements.
- Monitor market and channel trends to identify growth opportunities and inform commercial decisions.
What they are asking for
- Bachelor’s degree in any discipline (MBA preferred).
- Minimum 7 years experience in Sales, Shopper Marketing, Trade Marketing, or Channel Development within FMCG.
- At least 2 years in a Sales Management role and 2 years of field sales experience.
- Strong understanding of Nigerian retail landscape (General Trade and Modern Trade).
- Experience in category management, route-to-market principles, and data-driven decision making.
- Strong stakeholder management, communication, and cross-functional leadership skills.
Listing details are summarised from the source. Always confirm the role and the employer on the original posting before applying, and never pay to apply for a job.