Category Manager

About this role

Based in Lagos, the Category Manager will drive the performance, growth and profitability of the brand category. The role involves developing channel-specific strategies, leading marketing campaigns from concept to execution, and managing the category P&L while collaborating with commercial teams, retailers and key clients to optimise product availability and distribution.

What you would do

• Develop and implement marketing campaigns including loyalty programmes and partner training, and produce branding and point-of-sale materials from concept to execution.
• Plan, implement and evaluate campaigns.
• Manage the Brand Category P&L to achieve profitability in line with the business plan.
• Design channel-specific category plans detailing assortment and shelf layout, and build new channels.
• Drive distribution and product availability across channels and support new product introductions.
• Lead input to the S&OP process and drive growth through customer marketing plans; deliver the overall forecast.

What they are asking for

• HND/BSc in Marketing, Business Administration, Advertising or related field; postgraduate qualification a plus.
• 8+ years of progressive experience in marketing or trade marketing within FMCG, food flavours, or retail networks, including brand and product management.
• Proven managerial track record leading teams and driving strategic commercial growth.
• Core competencies in brand equity management, customer marketing strategies, retail network optimisation, and full the 4Ps (Product, Price, Place, Promotion) execution.
• Hands-on experience executing trade marketing campaigns, loyalty initiatives, and translating market data into actionable growth insights.
• Analytical understanding of digital marketing channels and ability to manage budgets with data privacy standards.

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