Business Development / Marketing Lead

About this role

Prisms Healthcare Limited is looking for a Business Development/Marketing Lead to drive partnerships and client engagement for a radiology and pathology diagnostic centre based in Lagos. The role involves forming strategic partnerships with clients, maintaining ongoing engagement with the audience, and ensuring clients stay within credit limits in collaboration with finance. It also covers developing and executing marketing plans, product development and distribution tasks, preparing proposals and contracts, and meeting with potential clients. The role requires managing relationships with existing private and corporate clients, expanding the client base, understanding customer needs, and enhancing digital marketing activities across social media platforms.

What you would do

• Create and manage partnerships between the organisation and its clients
• Maintain continuous engagement with the organisation's audience
• Coordinate with finance to keep corporate clients within credit limits
• Develop and implement the marketing plan within time and budget
• Engage in product development, distribution, and preparation of contracts and proposals
• Meet with potential new clients and present offers
• Manage relationships with existing private and corporate clients and grow the client base
• Develop customer understanding and relationships
• Enhance digital marketing platforms and monitor social media activities
• Ensure customer voice and concerns are heard and addressed

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