Business Development Manager

About this role

The role is for a seasoned head of business development in a licensed financial advisory and wealth management company in Lagos. The person will lead and oversee all marketing activities, supervise the marketing team, manage the marketing budget, and align marketing initiatives with business goals. The employer provides customised financial services to corporate and individual clients and is supervised by the Central Bank of Nigeria. The position targets someone currently working in a finance or commercial bank, with responsibility for driving brand awareness, customer acquisition, engagement and revenue growth.

What you would do

• Evaluate the creditworthiness of potential customers
• Create credit scoring models for risk assessments
• Approve or reject loans based on data
• Calculate and set loan interest rates
• Negotiate loan terms with new clients
• Ensure lending procedures comply with regulations
• Maintain records of all loans
• Monitor loan payments and bad debts
• Review and update the company credit policy
• Develop and implement marketing strategies aligned with business objectives

What they are asking for

• Bachelor’s degree in marketing, business or a related field (master’s degree preferred)
• Currently employed at a finance or commercial bank
• 7+ years of marketing experience with at least 5 years in a senior leadership role
• Proven experience leading multi-channel marketing campaigns
• Strong marketing portfolio and customer base
• Solid knowledge of digital marketing tools and analytics platforms (e.g., Google Analytics, HubSpot)
• Excellent communication, leadership and organisational skills
• Ability to work in a fast-paced, results-driven environment
• Experience in a financial or banking institution
• Familiarity with CRM and marketing automation platforms

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