Business Development and Sales Executive

About this role

DreamLife Studios in Lagos seeks a Business Development and Sales Executive to build and convert a healthy pipeline of new business. The role involves identifying ideal clients, researching companies and decision-makers, creating targeted prospect lists, and initiating outreach across multiple channels. You will engage senior decision-makers, qualify opportunities, arrange discovery meetings, and maintain a structured follow-up process while keeping the CRM up to date. You will work with the CEO and various teams to progress opportunities and help improve prospecting methods and sales messaging. The position is hands-on, focusing on actively building the pipeline rather than managing existing accounts, with performance measured by pipeline quality and new business results.

What you would do

• Identify and profile potential client targets aligned with the company’s ideal client profile
• Research companies, industries, and key decision-makers
• Build and prioritise prospect lists and high-potential accounts
• Initiate conversations via cold calls, email, LinkedIn, WhatsApp, referrals, and networking
• Engage senior decision-makers such as Marketing Directors, Brand Managers, Commercial Leads, Founders, and CEOs
• Qualify prospects to assess genuine commercial opportunities
• Schedule and support discovery meetings
• Prepare briefings and information for client conversations
• Maintain structured follow-up across prospects, meetings, proposals, and opportunities
• Keep CRM and sales pipeline accurate and current

What they are asking for

• 2–5 years of practical experience in business development, B2B sales, partnerships, or related fields
• Ability to demonstrate actual business opportunities created
• Commercially sharp with strong opportunity orientation
• Comfortable initiating conversations with strangers and engaging senior decision-makers
• Strong client communication and presentation skills
• Negotiation skills and handling commercial conversations
• Persistent without being intrusive
• Excellent research skills prior to outreach
• Highly organised with strong follow-up habits
• Ability to work independently, take ownership and meet targets/KPIs

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