Busines Development Manager

About this role

SNF Foods Limited seeks a commercially driven Business Development Manager in Lagos to drive revenue growth and expand market presence. The role focuses on building strategic relationships and acquiring key B2B accounts across HORECA, Institutional, and Modern Trade channels for margarine products. The successful candidate will identify new business opportunities, manage key accounts, and collaborate with internal teams to ensure order fulfilment and customer satisfaction. The position targets experience in B2B sales within Nigeria, preferably in FMCG, food manufacturing, or related sectors. The employer is an FMCG marketing and distribution company providing healthy and innovative consumer food products in the Nigerian market.

What you would do

• Develop and execute business development strategies to grow sales across HORECA, Institutional, and Modern Trade channels.
• Identify, prospect, and acquire new B2B customers including hotels, restaurants, catering companies, bakeries, QSRs, institutional kitchens, supermarkets, and retail chains.
• Build and maintain relationships with procurement managers, chefs, F&B managers, institutional buyers, and modern trade category managers.
• Manage key accounts to increase sales volume, retention, and profitability.
• Identify new market opportunities, expand customer coverage, and establish strategic partnerships.
• Negotiate terms, pricing, volume commitments, and supply agreements within company policy.
• Drive product trials, sampling, and customer engagement to boost adoption.
• Develop customer-specific business plans and sales strategies to meet targets.
• Monitor market trends, competitor activities, pricing, and customer preferences for growth opportunities.
• Collaborate with Marketing, Supply Chain, Finance, and Customer Service to ensure fulfillment and satisfaction.

What they are asking for

• Bachelor's degree in Business Administration, Marketing, Sales or related discipline.
• Minimum of 10 years' relevant experience in B2B sales, business development, or key account management in Nigeria.
• Proven experience with HORECA, Institutional, and/or Modern Trade channels.
• Track record of acquiring new customers and managing strategic accounts to achieve sales targets.
• Experience in FMCG, food manufacturing, or related industries preferred.
• Experience in margarine, edible fats/oils, bakery ingredients, or foodservice products is an advantage.
• Strong understanding of B2B sales processes, negotiations, account development, and customer acquisition.
• Excellent business development, presentation, negotiation, and relationship management skills.
• Ability to analyse market data and develop effective sales strategies.
• Willingness to travel to develop and manage accounts.

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