Brand Strategist in a Real Estate Company - JV Management Consulting

About this role

A real estate company in Lagos is hiring a full-time Brand Strategist to develop and implement strategies that strengthen brand identity, raise market visibility, and boost customer engagement. The role involves overseeing brand communications, content direction, and promotional activities, as well as ensuring consistent brand messaging across digital and other channels. The successful candidate will work with sales and marketing teams to generate leads, conduct market research, and align brand efforts with business objectives. Experience in brand strategy or marketing, plus relevant education, is required; experience in real estate is a plus.

What you would do

• Oversee brand communication and content direction
• Manage promotional activities for the company
• Monitor brand performance and suggest improvements
• Develop marketing campaigns to promote properties and services
• Ensure consistency of brand messaging across digital platforms
• Strengthen brand identity and market positioning in real estate
• Collaborate with sales and marketing teams to generate leads
• Conduct market research on industry trends, customer needs, and competitors
• Develop and implement brand strategies aligned with business objectives
• Support cross-functional teams in branding initiatives

What they are asking for

• Bachelor’s degree in Marketing, Mass Communication, Business Administration or related field
• Minimum of 3 years of experience in brand strategy, brand management or marketing
• Experience in real estate is an added advantage
• Strong communication, creativity, analytical and strategic thinking skills
• Knowledge of digital marketing, market research and brand positioning
• Ability to develop innovative strategies that drive brand awareness and business growth

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