About this role
A real estate company is seeking a Brand Strategist to develop and implement strategies that strengthen brand identity, enhance market visibility, and drive customer engagement. The role targets someone who can align brand work with business objectives and work across marketing channels. The company is located in Lagos and the position is full-time. Experience in brand strategy or marketing, with a focus on digital marketing and market research, is required, with real estate exposure considered a plus.
What you would do
- Develop and implement brand strategies aligned with business objectives
- Strengthen brand identity and market positioning in the real estate sector
- Conduct market research on industry trends, customer needs, and competitors
- Create marketing campaigns to promote properties and services
- Ensure consistent brand messaging across digital platforms and marketing channels
- Collaborate with sales and marketing teams to generate leads and improve engagement
- Monitor brand performance and recommend improvements
- Oversee brand communication, content direction, and promotional activities
What they are asking for
- Bachelor’s degree in Marketing, Mass Communication, Business Administration or related field
- Minimum of 3 years of experience in brand strategy, brand management or marketing
- Experience in the real estate industry is an added advantage
- Strong knowledge of digital marketing, market research and brand positioning
- Excellent communication, creativity, analytical and strategic thinking skills
- Ability to develop innovative strategies that drive brand awareness and business growth
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