Brand Strategist

About this role

A Brand Strategist is being sought by JV Management Consulting for a real estate client in Lagos. The role focuses on developing and implementing strategies to strengthen brand identity, boost market visibility, and drive customer engagement. It involves market research, creating marketing campaigns, ensuring consistent brand messaging across channels, and collaborating with sales and marketing teams. The position requires a relevant degree and several years of brand strategy or marketing experience, with real estate experience as an advantage. The employer is a Nigerian human resources and consulting firm providing services such as policy design, recruitment, training, IT support, and performance management.

What you would do

• Develop and implement brand strategies aligned with business objectives.
• Strengthen brand identity and market positioning in the real estate sector.
• Conduct market research on trends, customer needs, and competitors.
• Create marketing campaigns to promote properties and services.
• Ensure brand messaging is consistent across digital and other channels.
• Collaborate with sales and marketing teams to generate leads and improve engagement.
• Monitor brand performance and suggest improvements.
• Oversee brand communications, content direction, and promotions.

What they are asking for

• Bachelor's Degree in Marketing, Mass Communication, Business Administration, or related field.
• Minimum of 3 years' experience in brand strategy, brand management, or marketing.
• Experience in real estate is an added advantage.
• Strong knowledge of digital marketing, market research, and brand positioning.
• Excellent communication, creativity, analytical and strategic thinking skills.
• Ability to develop innovative strategies to drive brand awareness and business growth.

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