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Brand & Media Manager
About this role
Genade Homes, a real estate company in Abuja, seeks a Brand & Media Manager to own and optimise the company’s brand and media presence, turning visibility into leads and sales. The role involves developing brand strategy, managing social media, creating content, and directing campaigns to drive inquiries and conversions. The position requires coordinating paid media across platforms and aligning campaigns with sales targets and project launches. The employer focuses on affordable, sustainable housing and aims to expand homeownership opportunities in Africa.
What you would do
- Develop and implement brand strategy, messaging and visual identity across channels
- Manage all social media accounts including content planning, posting, engagement and growth
- Create and direct content such as photos, reels, ads, flyers, listings and campaign creatives
- Plan, run and optimise paid ads to lower cost per lead and increase enquiries
- Manage media and PR to increase visibility, bookings and sales
- Lead and supervise the video editor, community manager and other media creatives
- Track performance metrics (reach, engagement, leads, conversions, ad ROI) and report to management
- Collaborate with the sales team to align campaigns with targets and launches
- Coordinate with internal teams to ensure brand consistency
- Maintain a portfolio of campaign results and learnings
What they are asking for
- 4+ years in brand, media or marketing management, including real estate experience
- Proven social media management experience
- Hands-on videography and video editing skills
- Strong experience in ads optimisation and performance tracking
- Strong content creation and campaign strategy skills
- Track record of driving visibility leading to sales or leads
- Leadership, communication and time-management abilities
- Portfolio and sample campaign results
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