Brand, Media & Influencer Marketing Specialist

About this role

KingMakers, a leading sports and digital entertainment platform in Africa, is hiring a Brand, Media and Influencer Marketing Specialist in Lagos. The role leads day-to-day execution of brand, media and influencer activities, coordinating agencies, keeping assets up to date, tracking the competitive landscape and managing brand ambassadors and influencers. The position ensures campaigns are delivered on time, on brief and on budget, while maintaining brand standards and informing the Head of Marketing of progress and issues daily. It involves project management from brief to delivery, overseeing creative and media partners, and managing assets and influencer relationships. The role supports BetKing's brand presence across ATL campaigns, media plans, asset management and influencer programmes.

What you would do

• Lead day-to-day brand marketing project management from brief to delivery
• Maintain project timelines, trackers and status documents and manage risks
• Coordinate inputs from cross-functional teams and keep stakeholders aligned
• Provide the Head of Marketing with daily project updates
• Be the primary contact for creative agencies on ATL campaigns and manage revisions
• Coordinate asset resizing and adaptation for various formats and placements
• Review and approve media schedules with the media agency and track delivery
• Keep brand assets library current and ensure asset availability across teams and partners
• Manage BetKing's brand ambassadors and influencers with a defined calendar and deliverables
• Monitor competitor brand, media and influencer activity and produce regular reports

What they are asking for

• Bachelor's degree in Marketing, Communications, Business or related field
• 3+ years' experience in brand, media or marketing project management in consumer brands, agencies, or related sectors
• Experience managing creative and media agency relationships
• Hands-on experience managing influencers and/or brand ambassadors
• Strong project management skills with ability to run multiple projects
• Knowledge of ATL campaign development and media planning fundamentals
• Familiarity with procurement processes and vendor/invoice management
• Excellent organisational, communication and stakeholder-management skills
• High attention to detail and brand consistency
• Ability to analyse competitors and translate insights into action

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