Brand & Marketing Manager at

About this role

A fast-growing food and beverage distribution organisation in Lagos seeks a Brand & Marketing Manager to develop and execute brand and marketing plans. The role involves managing assigned brands from strategy to execution, including campaigns, trade marketing, activations, digital activities and performance analysis. The manager will collaborate with Sales, Finance and Operations to ensure marketing efforts translate into commercial results. The position is full-time, onsite in Isolo, Lagos, reporting to the CEO/MD. The candidate should have strong brand management experience and the ability to move from strategy to execution.

What you would do

• Develop annual brand and marketing strategies aligned with commercial objectives.
• Manage assigned brands including positioning, consumer strategy, growth and market expansion.
• Create and execute integrated marketing campaigns across digital, traditional media, events, activations and trade channels.
• Drive trade marketing initiatives to support sales volume, value, distribution and brand visibility.
• Develop on-trade and off-trade activation programmes across relevant outlets and channels.
• Oversee digital marketing, social media and influencer/partnership initiatives.
• Conduct market, consumer and competitor analyses to identify growth opportunities and threats.
• Manage marketing budgets and evaluate campaign effectiveness and ROI.
• Collaborate with Sales, distributors and key accounts to translate brand strategy into commercial initiatives.
• Manage agencies, vendors and marketing partners to ensure quality and timely delivery.

What they are asking for

• Bachelor’s Degree in Marketing, Business Administration, Mass Communication, Advertising or related field.
• CIM or equivalent qualification is an advantage; MBA or related postgraduate qualification is an added advantage.
• Minimum of 5 years’ relevant experience in brand management, marketing, trade marketing or FMCG.
• Strong experience in wine & spirits, FMCG, beverages, hospitality, consumer goods or related sectors is highly desirable.
• Proven experience managing brands and campaigns from strategy through execution.
• Experience working with Sales teams, distributors, agencies and trade partners.
• Strong understanding of the Nigerian consumer and trade environment.
• Experience managing marketing budgets and measuring campaign performance/ROI.
• Strong commercial orientation, analytical ability, creativity and execution skills.

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