Brand & Marketing Manager

About this role

A Brand and Marketing Manager is sought by a Food and Beverage Distribution company in Lagos (Isolo). The role involves developing and executing brand and marketing strategies to grow brand awareness, consumer engagement, market penetration and sales profitability, and overseeing campaigns from strategy to execution across digital, trade and events. The successful candidate will work with Sales, Finance and Operations to ensure marketing efforts drive measurable commercial results. The employer seeks a commercially minded marketer with strong brand management experience who can move from strategy to implementation.

What you would do

• Develop and execute annual brand and marketing strategies aligned with commercial goals.
• Manage assigned brands including positioning, consumer strategy, growth and market expansion.
• Create and run integrated marketing campaigns across digital, traditional media, events, activations and trade channels.
• Lead trade marketing initiatives to support sales volume, value, distribution and visibility.
• Develop on-trade and off-trade activation programmes across outlets and channels.
• Oversee digital marketing, social media and influencer/partnership activities.
• Conduct market, consumer and competitor analysis to identify opportunities and threats.
• Manage marketing budgets and assess campaign effectiveness and ROI.
• Collaborate with Sales, distributors and key accounts to translate brand strategy into commercial actions.
• Oversee agencies and vendors to ensure timely delivery and quality.

What they are asking for

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, Advertising or related field.
• CIM or equivalent qualification is an advantage.
• MBA or relevant postgraduate qualification is an added advantage.
• Minimum of 5 years of relevant experience in brand management, marketing, trade marketing or FMCG.
• Strong experience in Wine & Spirits, FMCG, Beverages, Hospitality, Consumer Goods or related sectors is desirable.
• Proven experience managing brands and campaigns from strategy through execution.
• Experience working with sales teams, distributors, agencies and trade partners.
• Strong understanding of the Nigerian consumer and trade environment.
• Experience managing marketing budgets and measuring campaign performance/ROI.
• Strong commercial orientation, analytical ability, creativity and execution skills.

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